Company building is changing. People aren’t.
Management is more important than ever.

Why this exists

Building a company is relentlessly hard. Not because any single challenge is impossible, but because the challenges never stop coming. Just when you get decent at hiring, you realize you suck at managing those people. Okay, then you figure that out. Crap now those people are arguing with each other. It’s wave after wave of going from knowing nothing to knowing something but never being sure if you know anything. It is exhausting.

After starting three companies and spending six years coaching startup founders, I finally feel confident in a set of patterns that set effective founders & leaders apart from those who struggle.

On top of that, companies and learning are changing. Teams are now comprised of people and agents. While teams of people may get smaller, I’m convinced there will be more entrepreneurs leading small teams than ever in ten years.

I also deeply believe that if more entrepreneurs looked at management as a true craft worth mastering, their companies would be more effective and society more prosperous.

Management Craft is not a linear course, but instead a map of the competencies great leaders develop in themselves and others along with a set of tools I’ve seen work first-hand and with dozens of entrepreneurs.

I hope nothing more than for you to use it to learn, to build a great place to work, to build a company that makes products people love, and for you to create wealth for yourself and many others.